About Wearever Incontinence Underwear Products
An Incontinent Opportunity
The Prime Life Fiber story started back in the early nineties, when Bob Deerin noticed that a flourishing industry in Europe for reusable incontinence underwear had no equivalent in the US market. Seeing an opportunity to provide a quality product at a lower overall cost, Bob and his partner in those early days started importing reusable incontinence undergarments from Europe.
Soon, however, the cost of doing so made it clear that these incontinence garments would need to be manufactured locally in order for the business to sustain itself. And so, in subcontracting the manufacturing to a Thomasville, North Carolina fabric company, Bob started down the path to Prime Life Fiber’s patented 3-layer Hydrex™ system for total protection.
The Wearever 3-Point Philosophy
The successful evolution of the company from those early days to its position of leadership today is based on a drive to develop the best incontinence products on the market. In order to do so, they must meet the following criteria:
- Consistent quality and performance – “it has to work”
- Fashionable, stylish designs – “it has to be comparable with regular, contemporary underwear”
- Attractive pricing – “it has to be cheaper over its lifetime than its alternatives”
This philosophy has carried Prime Life Fiber’s Wearever line based on the Hydrex™ system, and has now produced, after many years of trials, tweaking, and testing, the company’s latest innovation, the Unique-Dri™ system and the Wearever™ line of seamless panties.
The Future of Prime Life Fibers
Bob Deerin continues to be the heart and soul of Prime Life Fibers. And innovation and constant improvement continue to be the company’s mantras as they always have been. All of which means that wearers of incontinence briefs and incontinence panties can continue to look forward to a future of newer, better products.
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